Promotional products are a great marketing strategy for companies but one of its shortcomings tends to be the amount of waste that these items can produce. Think about all of the freebies and trinkets that you’ve been given. Where are they now? Chances are, you threw them away at some point. This contributes not only to the already enormous amount of waste humans produce, but also to limited brand awareness for those dishing them out.
Gifting reusable promotional items instead allows you to reap all of the benefits of giving out branded items, minus the negative environmental impact. Here are a few reasons why you should invest in reusable promotional items:
1. They Bring Long-Term Brand Awareness
If you’re investing in promotional items, then you’ll want to make sure that you maximise your ROI (return on investment). Giving out useful and reusable branded products like eco-friendly tote bags, reusable water bottles and reusable cups allows your brand’s logo to be seen repeatedly by many different people over a long period of time. This is why it’s important to choose promotional items that you believe your customer will use and reuse for years to come.
2. Reusable Promotional Items Portray
Your Brand in a Good Way
People nowadays are looking to purchase from companies that share their values. Showing consumers that you’re committed to reducing waste demonstrates your care for the environment and portrays your brand in a positive light. According to Forbes, 92% of customers have a more favourable image of a company that supports environmental issues.
3. They Help Reduce Waste
One of the most important benefits of using eco-friendly promotional products is undoubtedly that you’re taking the lead in contributing to a more sustainable future. Each year more than 8 million tons of plastic are dumped into the ocean, with devastating effects on wildlife and the environment. Environmental degradation is one of the most pressing issues of our time, and by swapping disposable items for reusable ones, you can at least make a small difference going forward. Going green is simply the responsible and ethical thing to do.